For more than 50 years, Joe Incrocci has been building, running, acquiring, and transforming companies—and helping other leaders do the same. He has built and sold businesses that scaled past $100 million in revenue, held executive and board-level roles within billion-dollar enterprises, and consulted for firms ranging from $5 million to $350 million in size. From founder to Fortune 500 adviser to published author, he’s lived the same challenges his clients face, and he knows how to turn obstacles into profits, growth, and lasting business value.
A Career Built on Results
“I treat every client’s business as if it were my own company, with my name on the door. I do whatever it takes, no matter how much time or effort, to get the job done.”
At the start of his career, Joe built and sold multiple lighting companies from the ground up, leading one to $120 million in sales and 15% operating profit. Since those early days, he has branched out and personally led or guided businesses across sectors to financial success, including more than 70 successful M&A and related transactions worth billions of dollars in aggregate. His clients, regardless of size, industry, or circumstance, routinely achieve seven-figure performance improvements, whether by eliminating multi-million-dollar losses or adding millions in new profit.
Relentless Drive and Real-World Discipline
“The military taught me the importance of never giving up. I don’t know many companies whose success is due to the founder’s brilliance. I know many where it’s due to relentless, tireless effort.”
Joe brings an unrelenting drive for improvement to everything he does. Whether leading a business turnaround, closing an acquisition, or earning a third-degree black belt in Hap-ki-do at age 65 (fighting off two Korean masters to do so!), he approaches every challenge with the same intensity, focus, and “never-say-die” attitude he brings to his client engagements.That martial-arts mindset, including perseverance, preparation, and control under pressure, has shaped his entire philosophy of business leadership. Joe’s approach is to turn all strategies into concrete, conquerable, and actionable tasks. Joe works with his sleeves rolled up and is involved from planning to execution.
Recognition and Credentials
“Success comes down to one thing: execution. So, I don’t just tell you what to do; I help you do it.”
Joe’s pioneering work in Lean Manufacturing earned him recognition from the University of Chicago and the Darden School of Business, which developed case studies based on his methods. He continues to share his expertise as a member of The Presidents Forum in Chicago.Joe is also the author of three acclaimed books, including his latest: 17 Powerful Rules That Will Save, Sustain and Scale Your Business. He is also the author of Mergers & Acquisitions For First Time Sellers and Buyers: The Only Guidebook You Will Ever Need and Life Lessons: The Adages, Bromides, Lessons, and Just Plain Good Advice I Have Used To Run My Businesses.
“Joe is going to simplify the process and make you more money. That’s what it comes down to.”
– Larry Stark
VP Admin and Finance Catty Corporation
“Before Joe, we were just trying to survive. After Joe, we had a roadmap for sustainable, scalable growth.”
– Bruce Scott
President/CEO Catty Corporation
“He doesn’t just preach theory—Joe brings real-world, in-the-trenches experience. That makes all the difference.”
– Mike Mendel
President/CEO Mendel Plumbing
MY BOOKS
17 Powerful Rules That Will Save, Sustain and Scale Your Business
A no-nonsense playbook that shows leaders how to stop the bleeding, unlock capacity, and turn struggling businesses into growth engines.
Mergers & Acquisitions For First Time Sellers and Buyers: The Only Guidebook You Will Ever Need
A clear, practical guide that demystifies the M&A process by breaking complex deals down into simple, repeatable principles.
Life Lessons: The adages, bromides, lessons, and just plain good advice I have used to run my businesses
A collection of timeless lessons, insights, and business maxims distilled from Joe’s decades of building, leading, and turning around companies.